PCFMA • Advertisements

When I first joined the team at PCFMA, they were operating over fifty farmers’ markets across the Bay Area. Contributing as Lead Designer and Marketing Specialist for this amount of individual events enabled me to develop a creative playground for experimenting with diverse ad formats and approaches. I thrived in this fast-paced environment, taking ownership of campaigns from initial concept to execution and data analysis.

My responsibilities spanned crafting compelling graphics for a vast array of media including billboards, public transit ads, social media, television, and print. Beyond design, I played a pivotal role in coordinating ad schedules, providing art direction for collaborative projects, analyzing campaign performance, and leveraging data insights to optimize future strategies.