In 2016, I joined PCFMA as a Lead Graphic Designer and Marketing Specialist. Leveraging my design expertise, I spearheaded the development and execution of impactful marketing campaigns across all channels, from digital media to environmental and broadcast advertising.

My vision led a complete brand identity refresh encompassing both PCFMA itself and all of their more than thirty individual farmers’ markets. By crafting comprehensive branding guidelines, I ensured consistency and a seamless customer experience. My work extended to crafting a captivating visual language across all marketing touchpoints, from a customers’ experience at the market, through to the PCFMA website, social channels, and all forms of advertising.

Recognizing my leadership potential, I transitioned to Assistant Director of Marketing in 2021. In this role I continue to drive brand strategy while fostering a dynamic and collaborative team atmosphere.