Six Pack Fitness isn’t just a brand; it’s a movement empowering a premium fitness lifestyle. Their core product line – sleek luxury performance bags with a patented integrated meal management system – embodies this perfectly. I joined the creative department just after earning my degree in 2015 and was immediately pushed to elevate my technical design knowledge and strategic thinking.

From product conception and design to crafting captivating marketing materials for in-store merchandising displays, and daily social media and email campaigns, the creative team tackled it all.

The brand embarked on the journey of going beyond the line of bags and into the meals themselves during my time on the team. I was an integral part of the design decisions that brought Six Pack Fitness outside the realm of luxury retail and into the kitchen; crafting made-to-order meal kits and a line of spices and sauces specifically formulated for fitness enthusiasts.

Below are a few examples of memorable projects that highlight how my design contributions elevated the Six Pack Fitness brand experience.