I was hired by the owner of Mulligan City to create the visual identity and design the initial product line. Tasked with crafting a brand identity that resonated with a younger, more inclusive generation of golfers, I dove headfirst into creating vibrant products with a unique voice.

My role transcended a traditional freelance design project. I guided the development of the first product line and packaging, and crafted a seamless online customer experience. Furthermore I played a pivotal role in shaping the initial product launch campaign, offering strategic marketing insights to ensure a successful debut.

The vision was clear: a brand that would disrupt the status quo, both on the course and within the industry. I championed a design philosophy infused with youthful energy, personal expression, and a deep connection to golf culture.

While the company ultimately faced unforeseen supply chain challenges in 2020, just as momentum was building, this project remains a testament to the power of innovative brand building.